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Results of the broadcast “Key trends in consumer behavior in the home goods market in textile segment”

Jun 11, 2021

Anastasia Sidorina, Head of the Client Group of the Romir research Holding, presented analytics and trends in consumer behavior at the live broadcast with Heimtextil Russia.

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The broadcast “Key trends in consumer behavior in the home goods market and in textile segment” took place on June 9 on the official channel of the trade fair.

At the event, Anastasia analyzed the macroeconomic situation in Russia and the impact on consumption dynamics during and after the lockdown. In addition, the speaker touched upon the main factors influencing buying behavior in 2021, people’s topics of concern and common ways of dealing with anxiety.

Special attention was paid to the transformation and growth of some categories of goods, for example, home and garden goods, textiles and goods for renovation. The study also noted textiles category growth, associated with changes in the lifestyle, increased time spent at home and the desire to make one’s home more comfortable.

As per Romir the following product categories showed growth in 2020 compared with 2019: household products (+7%), garden products (+18%), textile (+1%), furniture (+1%), goods for repair (+36%).

More detailed industry analytics will be presented at the business program at Heimtextil Russia 2021 in September at the IEC Expocentre. Experts of “Romir” will present research and recommendations on audience segmentation, importance and ways of interaction with consumers, promotion and communication channels and cooperation with opinion leaders.

The broadcast is available at Heimtextil Russia YouTube channel 

Watch the video